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Cookie Policy

What cookies we use, why we use them, and how you can control them.

Last updated: 1 January 2025

This Cookie Policy explains what cookies are, how Paris Museum Guide uses them, and the choices available to you. It should be read alongside our Privacy Policy.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit a website. They allow websites to recognise your device, remember your preferences, and collect information about how you use the site. Cookies do not harm your device and cannot access other files stored on it.

Similar technologies — including web beacons, pixel tags, and local storage — function in comparable ways and are covered by this policy.

2. How We Use Cookies

We use cookies for the following purposes:

Essential / Functional Cookies

These cookies are necessary for the website to function correctly. They cannot be disabled without impairing the site's basic operation.

Cookie NamePurposeDuration
pmg_cookie_consentStores your cookie consent preference (accepted/rejected) so you are not shown the consent banner on every page1 year

Analytics Cookies (requires consent)

If you have consented, we may use Google Analytics to understand how visitors use our website — which pages are visited most, how long visitors stay, and where traffic comes from. This information is aggregated and anonymised.

Cookie NameProviderPurposeDuration
_gaGoogleDistinguishes unique users for analytics purposes2 years
_ga_*GoogleMaintains session state for Google Analytics 42 years
_gidGoogleDistinguishes users; expires after 24 hours24 hours

Advertising Cookies (requires consent)

This website displays advertisements served by Google AdSense. Google AdSense uses cookies to serve personalised advertisements based on your browsing history across websites that use Google advertising technologies. If you have not consented to personalised advertising, Google may still serve non-personalised advertisements using contextual information only.

Cookie NameProviderPurposeDuration
IDEGoogle / DoubleClickUsed for targeted advertising, measuring ad conversion, and ad performance13 months
DSIDGoogleIdentifies signed-in users for Google's advertising systems2 weeks
test_cookieGoogleTests whether the browser accepts cookiesSession
NIDGoogleStores user preferences for Google services; used in advertising6 months

For a complete list of Google's advertising cookies and their purposes, visit Google's Cookie Technologies page.

3. Managing Your Cookie Preferences

You have several options for managing cookies:

Our Consent Banner

When you first visit our website, a consent banner allows you to accept all cookies or reject non-essential cookies. You may change your preference at any time by clearing your browser's localStorage for this site and reloading the page, which will cause the consent banner to reappear.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

  • View cookies stored on your device
  • Delete all or specific cookies
  • Block all cookies or cookies from specific websites
  • Block third-party cookies

Be aware that blocking all cookies will prevent essential functionality on many websites, including this one. Settings vary by browser — search for "[your browser name] cookie settings" for specific instructions.

Google Advertising Opt-Out

To opt out of personalised advertising from Google specifically, you can:

4. Changes to This Cookie Policy

We may update this Cookie Policy to reflect changes in technology, regulation, or our practices. We will indicate material updates by changing the "Last updated" date. Continued use of the website after any changes constitutes acceptance of the updated policy.

5. Contact

For questions about our use of cookies, please contact: privacy@parismuseumguide.com